There is a large range of sponsorship deals, from local to nationwide, but this post will look at the most significant.
Sponsoring a whole sporting event is an effective way to advertise a brand, especially when it is something watched around the world. The Hisense shareholders made the decision to sponsor the 2018 football world cup, which is just about the most viewed events of all time, so of course will have distribute the brands image successfully. The sponsorship of events does not have the longevity of other sponsorships, such as kit or ground sponsors, but it is maybe the most effective for that brief space of time. When a certain occasion is a huge success and remembered fondly, then the same narrative is given to the brands that sponsor it; this is the case for any event and of course sporting events are no different.
The greatest sponsorship deals are nearly always for soccer tops, as these are the most recognisable features of football clubs to followers, apart from the footballers themselves of course. It is a smart sponsorship idea to sponsor a soccer top as it will then be included for every bit of marketing both for the club but also for the players themselves, meaning you are receiving more for your money than so many other sorts of advertising. The popularity of a football team will establish the size and price of the sponsorship package, so normally the most supported and viewed teams will receive the biggest sponsorship deals. For example, the Chevrolet owners chose to sponsor debatably the most followed football club in the world, and this came at a premium cost; the top itself even so sold nearly three million units in one year, showing how efficient this type of sponsorship can be. The shirt is displayed around the world which gives the automobile manufacturing firm a global outreach through one individual advertising deal. If the club is truly successful, like the team in question has been, that likewise helps to showcase the sponsors brand name.
Whilst many companies hoping to sponsor will try and sponsor soccer jersey's, there are some good examples of businesses sponsoring whole domestic leagues. There are some cases of firms sponsoring entire leagues. This type of sponsorship is rare, but that is partly down to the fact there are limited leagues to sponsor, and if you are a big brand, you will want to sponsor the leading division. At shareholder meetings like the Telecom Italia AGM they would have been chosen to sponsor the leading Italian division, which is about the most watched in Europe; sponsoring one of the top leagues around Europe is of course a tremendous sponsorship for sport. The cup that is lifted at the end of the championship even has the sponsor on it, which shows how extensive and thorough a sponsorship such as this might be.